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Lui, le magazine de l’homme moderne

Lui, french for ‘him’, was created by a trio of men from all walks of the art world who had one idea in mind: Beautiful women. Not just any women, but the class and beauty in the style of the french woman. Though this artful subtlety has been buried over the years by the heavily saturated world of modern pornography, other publications are beginning to revisit and reinvent this particular style. A little mystery goes a long way.

“The true man wants two things: danger and play. For that reason he wants woman, as the most dangerous plaything.”
– Friedrich Nietzsche

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